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        <div id="content-top1">Page 10 - </div>
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    <pre style="white-space:pre-line"><code>เธ•เธฑเธงเธญ เนเธขเธฒเธเธ เธ— เธ—เนเธต

1 เธเธฒเธฃเธงเธฒเธเนเธเธเน€เธเธดเธเธเธฅเธขเธธเธ—เธเน
              เนเธฅเธฐเธ๏ฟฝเธณเนเธ–เธฅเธเธเธฑเธเธเธเธดเธ

                            เธเธฅเธขเธธเธ—เธเนเธเธทเธญเธชเธดเนเธเธ—เนเธตเน€เธเธทเนเธญเธกเนเธขเธเน€เธเนเธฒเธซเธกเธฒเธขเนเธฅเธฐ
                              เธเนเธฒเธเธดเธขเธกเธเธญเธเธญเธเธเนเธเธฃเน€เธเนเธฒเธเธฑเธเธฅเธนเธเธเนเธฒ

                            เธเธญเธเธญเธเธเนเธเธฃเนเธฅเธฐเธเธนเนเธ–เธทเธญเธซเธธเนเธเธเธฒเธเธ เธฒเธขเธเธญเธ
                                       เนเธ—เธเธต เนเธกเธเธเธดเธ (Tony Manning)

                             เธเธฒเธเธซเธเธฑเธเธชเธทเธญ Making Sense of Strategy

เธซ		 เธฒเธเนเธกเนเธฃเธนเนเธงเนเธฒเธ•เธเน€เธญเธเธ๏ฟฝเธณเธฅเธฑเธเธกเธธเนเธเธซเธเนเธฒเนเธเธ—เนเธตเนเธ” เนเธฅเนเธงเธเธธเธ“เธเธฐเธฃเธนเนเนเธ”เนเธญเธขเนเธฒเธเนเธฃเธงเนเธฒ

เธเธธเธ“เนเธ”เนเนเธเธ–เธถเธเธ—เธตเนเนเธซเนเธเธเนเธฑเธเนเธฅเนเธง ? เธเนเธตเธเธทเธญเน€เธซเธ•เธธเธเธฅเธงเนเธฒเธ—๏ฟฝเธณเนเธกเธ—เธธเธเธญเธเธเนเธเธฃเธ๏ฟฝเธณเน€เธเนเธเธ•เนเธญเธเธกเธต
เธ๏ฟฝเธณเนเธ–เธฅเธเน€เธเนเธฒเธซเธกเธฒเธขเธซเธฃเธทเธญเธเธฑเธเธเธเธดเธเนเธซเนเธเธฑเธ”เน€เธเธ เธฃเธงเธกเธ—เนเธฑเธเธ•เนเธญเธเธกเธตเธเธฅเธขเธธเธ—เธเนเธเธฒเธฃเธงเธฒเธเนเธเธ
เนเธเธญเธเธฒเธเธ•เธ”เนเธงเธข

               เธเธฅเธขเธธเธ—เธเนเธญเธเธเนเธเธฃ

		 เธเธนเนเธเธฑเธ”เธเธฒเธฃเธกเธตเธซเธเนเธฒเธ—เนเธตเธเธฑเธ”เธชเธฃเธฃเธเธฒเธฃเนเธเนเธ—เธฃเธฑเธเธขเธฒเธเธฃเน€เธเธทเนเธญเนเธซเนเธเธฃเธฃเธฅเธธเน€เธเนเธฒเธซเธกเธฒเธขเธ—เนเธต
เธญเธเธเนเธเธฃเธ•เนเธฑเธเนเธงเน เธเธถเนเธเธ•เนเธญเธเธญเธฒเธจเธฑเธขเธเธฅเธขเธธเธ—เธเนเธญเธเธเนเธเธฃเน€เธเนเธฒเธกเธฒเธเนเธงเธข เนเธ•เนเน€เธเนเธทเธญเธเธเธฒเธเธเธฒเธฃเธเธฐ
เธเธฃเธดเธซเธฒเธฃเธเธฑเธ”เธเธฒเธฃเธ—เธฃเธฑเธเธขเธฒเธเธฃเนเธซเนเธเธฃเธฐเธชเธเธเธงเธฒเธกเธช๏ฟฝเธณเน€เธฃเนเธเนเธ”เนเธเธฑเนเธเธเนเธถเธเธญเธขเธนเนเธเธฑเธเธเธฒเธฃเธงเธฒเธเนเธเธ
เธ—เนเธตเธกเธตเธเธฃเธฐเธชเธดเธ—เธเธดเธ เธฒเธเธ”เนเธงเธข เธ”เธฑเธเธเนเธฑเธเธเธนเนเธเธฑเธ”เธเธฒเธฃเธเธถเธเธ•เนเธญเธเธ๏ฟฝเธณเธซเธเธ”เธ—เนเธฑเธเธ—เธดเธจเธ—เธฒเธเน€เธเธดเธเธเธฅเธขเธธเธ—เธเน
เธเธญเธเธญเธเธเนเธเธฃเนเธฅเธฐเธเธฃเธฑเธเธเธฃเธธเธเนเธเธเธเธฒเธเน€เธเนเธทเธญเธ๏ฟฝเธณเธเธฅเธขเธธเธ—เธเนเนเธเธชเธนเนเธเธฒเธฃเธเธเธดเธเธฑเธ•เธด

                                       9</code></pre>
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